diff --git a/src/main/java/com/massivecraft/factions/zcore/persist/MemoryFPlayer.java b/src/main/java/com/massivecraft/factions/zcore/persist/MemoryFPlayer.java
index baaeee2c..cdb7eeda 100644
--- a/src/main/java/com/massivecraft/factions/zcore/persist/MemoryFPlayer.java
+++ b/src/main/java/com/massivecraft/factions/zcore/persist/MemoryFPlayer.java
@@ -404,7 +404,7 @@ public abstract class MemoryFPlayer implements FPlayer {
     // These are injected into the format of global chat messages.
 
     public String getChatTag() {
-        return this.hasFaction() ? String.format(Conf.chatTagFormat, this.role.getPrefix() + this.getTag()) : "";
+        return this.hasFaction() ? String.format(Conf.chatTagFormat, this.role.getPrefix() + this.getTag()) : TL.NOFACTION_PREFIX.toString();
     }
 
     // Colored Chat Tag