diff --git a/pom.xml b/pom.xml
index 9ee602b..4bf0934 100644
--- a/pom.xml
+++ b/pom.xml
@@ -66,6 +66,24 @@
             <version>19.0.0</version>
             <scope>provided</scope>
         </dependency>
+        <dependency>
+            <groupId>org.openjdk.jmh</groupId>
+            <artifactId>jmh-core</artifactId>
+            <version>1.23</version>
+            <scope>test</scope>
+        </dependency>
+        <dependency>
+            <groupId>org.openjdk.jmh</groupId>
+            <artifactId>jmh-generator-annprocess</artifactId>
+            <version>1.23</version>
+            <scope>test</scope>
+        </dependency>
+        <dependency>
+            <groupId>org.junit.jupiter</groupId>
+            <artifactId>junit-jupiter</artifactId>
+            <version>5.6.2</version>
+            <scope>test</scope>
+        </dependency>
     </dependencies>
 
     <build>
diff --git a/src/main/java/me/clip/placeholderapi/replacer/CharsReplacer.java b/src/main/java/me/clip/placeholderapi/replacer/CharsReplacer.java
new file mode 100644
index 0000000..731ca9a
--- /dev/null
+++ b/src/main/java/me/clip/placeholderapi/replacer/CharsReplacer.java
@@ -0,0 +1,129 @@
+package me.clip.placeholderapi.replacer;
+
+import me.clip.placeholderapi.PlaceholderHook;
+import org.bukkit.OfflinePlayer;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+import java.util.function.Function;
+
+public final class CharsReplacer implements Replacer
+{
+
+	@NotNull
+	private final Closure closure;
+
+	public CharsReplacer(@NotNull final Closure closure)
+	{
+		this.closure = closure;
+	}
+
+
+	@Override
+	public @NotNull String apply(@NotNull final String text, @Nullable final OfflinePlayer player, @NotNull final Function<String, @Nullable PlaceholderHook> lookup)
+	{
+		final char[]        chars   = text.toCharArray();
+		final StringBuilder builder = new StringBuilder(text.length());
+
+		final StringBuilder identifier = new StringBuilder();
+		final StringBuilder parameters = new StringBuilder();
+
+		for (int i = 0; i < chars.length; i++)
+		{
+			final char l = chars[i];
+
+			if (l == '&' && ++i < chars.length)
+			{
+				final char c = chars[i];
+
+				if (c != '0' && c != '1' && c != '2' && c != '3' && c != '4' && c != '5' && c != '6' && c != '7' && c != '8' && c != '9' && c != 'a' && c != 'b' && c != 'c' && c != 'd' && c != 'e' && c != 'f' && c != 'k' && c != 'l' && c != 'm' && c != 'o' && c != 'r' && c != 'x')
+				{
+					builder.append(l).append(c);
+				}
+				else
+				{
+					builder.append('§').append(c);
+				}
+				continue;
+			}
+
+			if (l != closure.head || i + 1 >= chars.length)
+			{
+				builder.append(l);
+				continue;
+			}
+
+			boolean identified = false;
+			boolean oopsitsbad = false;
+
+			while (++i < chars.length)
+			{
+				final char p = chars[i];
+
+				if (p == closure.tail)
+				{
+					break;
+				}
+
+				if (p == ' ')
+				{
+					oopsitsbad = true;
+					break;
+				}
+
+				if (p == '_' && !identified)
+				{
+					identified = true;
+					continue;
+				}
+
+				if (identified)
+				{
+					parameters.append(p);
+				}
+				else
+				{
+					identifier.append(p);
+				}
+			}
+
+			final String identifierString = identifier.toString();
+			final String parametersString = parameters.toString();
+
+			identifier.setLength(0);
+			parameters.setLength(0);
+
+			if (oopsitsbad)
+			{
+				builder.append(closure.head).append(identifierString);
+
+				if (identified)
+				{
+					builder.append('_').append(parametersString);
+				}
+
+				builder.append(' ');
+				continue;
+			}
+
+			final PlaceholderHook placeholder = lookup.apply(identifierString);
+			if (placeholder == null)
+			{
+				builder.append(closure.head).append(identifierString).append('_').append(parametersString).append(closure.tail);
+				continue;
+			}
+
+			final String replacement = placeholder.onRequest(player, parametersString);
+			if (replacement == null)
+			{
+				builder.append(closure.head).append(identifierString).append('_').append(parametersString).append(closure.tail);
+				continue;
+			}
+
+			builder.append(replacement);
+		}
+
+		return builder.toString();
+	}
+
+}
diff --git a/src/main/java/me/clip/placeholderapi/replacer/RegexReplacer.java b/src/main/java/me/clip/placeholderapi/replacer/RegexReplacer.java
new file mode 100644
index 0000000..8218384
--- /dev/null
+++ b/src/main/java/me/clip/placeholderapi/replacer/RegexReplacer.java
@@ -0,0 +1,55 @@
+package me.clip.placeholderapi.replacer;
+
+import me.clip.placeholderapi.PlaceholderHook;
+import org.bukkit.ChatColor;
+import org.bukkit.OfflinePlayer;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+import java.util.function.Function;
+import java.util.regex.Matcher;
+import java.util.regex.Pattern;
+
+public final class RegexReplacer implements Replacer
+{
+
+	@NotNull
+	private final Pattern pattern;
+
+	public RegexReplacer(@NotNull final Closure closure)
+	{
+		this.pattern = Pattern.compile(String.format("\\%s((?<identifier>[a-zA-Z0-9]+)_)(?<parameters>[^%s%s]+)\\%s", closure.head, closure.head, closure.tail, closure.tail));
+	}
+
+
+	@Override
+	public @NotNull String apply(@NotNull final String text, @Nullable final OfflinePlayer player, @NotNull final Function<String, @Nullable PlaceholderHook> lookup)
+	{
+		final Matcher matcher = pattern.matcher(text);
+		if (!matcher.find())
+		{
+			return text;
+		}
+
+		final StringBuffer builder = new StringBuffer();
+
+		do
+		{
+			final String identifier = matcher.group("identifier");
+			final String parameters = matcher.group("parameters");
+
+			final PlaceholderHook hook = lookup.apply(identifier);
+			if (hook == null)
+			{
+				continue;
+			}
+
+			final String requested = hook.onRequest(player, parameters);
+			matcher.appendReplacement(builder, requested != null ? requested : matcher.group(0));
+		}
+		while (matcher.find());
+
+		return ChatColor.translateAlternateColorCodes('&', matcher.appendTail(builder).toString());
+	}
+
+}
diff --git a/src/main/java/me/clip/placeholderapi/replacer/Replacer.java b/src/main/java/me/clip/placeholderapi/replacer/Replacer.java
new file mode 100644
index 0000000..0665442
--- /dev/null
+++ b/src/main/java/me/clip/placeholderapi/replacer/Replacer.java
@@ -0,0 +1,33 @@
+package me.clip.placeholderapi.replacer;
+
+import me.clip.placeholderapi.PlaceholderHook;
+import org.bukkit.OfflinePlayer;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+import java.util.function.Function;
+
+public interface Replacer
+{
+
+	@NotNull
+	String apply(@NotNull final String text, @Nullable final OfflinePlayer player, @NotNull final Function<String, @Nullable PlaceholderHook> lookup);
+
+
+	enum Closure
+	{
+		BRACES('{', '}'),
+		BRACKETS('[', ']'),
+		PERCENT('%', '%');
+
+
+		public final char head, tail;
+
+		Closure(final char head, final char tail)
+		{
+			this.head = head;
+			this.tail = tail;
+		}
+	}
+
+}
diff --git a/src/test/java/me/clip/placeholderapi/Values.java b/src/test/java/me/clip/placeholderapi/Values.java
new file mode 100644
index 0000000..698157e
--- /dev/null
+++ b/src/test/java/me/clip/placeholderapi/Values.java
@@ -0,0 +1,188 @@
+package me.clip.placeholderapi;
+
+import com.google.common.collect.ImmutableMap;
+import com.google.common.collect.ImmutableSet;
+import me.clip.placeholderapi.expansion.PlaceholderExpansion;
+import me.clip.placeholderapi.replacer.CharsReplacer;
+import me.clip.placeholderapi.replacer.RegexReplacer;
+import me.clip.placeholderapi.replacer.Replacer;
+import org.bukkit.ChatColor;
+import org.bukkit.OfflinePlayer;
+import org.jetbrains.annotations.NotNull;
+import org.jetbrains.annotations.Nullable;
+
+import java.util.Set;
+import java.util.function.Function;
+
+public interface Values
+{
+
+	String SMALL_TEXT = "My name is %player_name%";
+	String LARGE_TEXT = "My name is %player_name% and my location is (%player_x%, %player_y%, %player_z%), this placeholder is invalid %server_name%";
+
+	ImmutableMap<String, PlaceholderHook> PLACEHOLDERS = ImmutableMap.<String, PlaceholderHook>builder()
+			.put("player", new MockPlayerPlaceholderHook())
+			.build();
+
+
+	Replacer CHARS_REPLACER = new CharsReplacer(Replacer.Closure.PERCENT);
+	Replacer REGEX_REPLACER = new RegexReplacer(Replacer.Closure.PERCENT);
+	Replacer TESTS_REPLACER = new Replacer()
+	{
+		private final Set<Character> COLOR_CODES = ImmutableSet.of('0', '1', '2', '3', '4', '5', '6', '7', '8', '9',
+																		  'a', 'b', 'c', 'd', 'e', 'f', 'k', 'l', 'm', 'o', 'r', 'x');
+
+		private final boolean colorize = true;
+		private final PlaceholderReplacer.Closure closure = PlaceholderReplacer.Closure.PERCENT;
+
+		@Override
+		public @NotNull String apply(final @NotNull String text, final @Nullable OfflinePlayer player, final @NotNull Function<String, @Nullable PlaceholderHook> lookup)
+		{
+			char[]        chars   = text.toCharArray();
+			StringBuilder builder = new StringBuilder(chars.length);
+
+			// This won't cause memory leaks. It's inside a method. And we want to use setLength instead of
+			// creating a new string builder to use the maximum capacity and avoid initializing new objects.
+			StringBuilder   identifier = new StringBuilder(50);
+			PlaceholderHook handler    = null;
+
+			// Stages:
+			//   Stage -1: Look for the color code in the next character.
+			//   Stage 0: No closures detected, or the detected identifier is invalid. We're going forward while appending the characters normally.
+			//   Stage 1: The closure has been detected, looking for the placeholder identifier...
+			//   Stage 2: Detected the identifier and the parameter. Translating the placeholder...
+			int stage = 0;
+
+			for (char ch : chars)
+			{
+				if (stage == -1 && COLOR_CODES.contains(ch))
+				{
+					builder.append(ChatColor.COLOR_CHAR).append(ch);
+					stage = 0;
+					continue;
+				}
+
+				// Check if the placeholder starts or ends.
+				if (ch == closure.start || ch == closure.end)
+				{
+					// If the placeholder ends.
+					if (stage == 2)
+					{
+						String parameter  = identifier.toString();
+						String translated = handler.onRequest(player, parameter);
+
+						if (translated == null)
+						{
+							String name = handler.isExpansion() ? ((PlaceholderExpansion) handler).getIdentifier() : "";
+							builder.append(closure.start).append(name).append('_').append(parameter).append(closure.end);
+						}
+						else
+						{
+							builder.append(translated);
+						}
+
+						identifier.setLength(0);
+						stage = 0;
+						continue;
+					}
+					else if (stage == 1)
+					{ // If it just started | Double closures | If it's still hasn't detected the indentifier, reset.
+						builder.append(closure.start).append(identifier);
+					}
+
+					identifier.setLength(0);
+					stage = 1;
+					continue;
+				}
+
+				// Placeholder identifier started.
+				if (stage == 1)
+				{
+					// Compare the current character with the idenfitier's.
+					// We reached the end of our identifier.
+					if (ch == '_')
+					{
+						handler = lookup.apply(identifier.toString());
+						if (handler == null)
+						{
+							builder.append(closure.start).append(identifier).append('_');
+							stage = 0;
+						}
+						else
+						{
+							identifier.setLength(0);
+							stage = 2;
+						}
+						continue;
+					}
+
+					// Keep building the identifier name.
+					identifier.append(ch);
+					continue;
+				}
+
+				// Building the placeholder parameter.
+				if (stage == 2)
+				{
+					identifier.append(ch);
+					continue;
+				}
+
+				// Nothing placeholder related was found.
+				if (colorize && ch == '&')
+				{
+					stage = -1;
+					continue;
+				}
+				builder.append(ch);
+			}
+
+			if (identifier != null)
+			{
+				if (stage > 0)
+				{
+					builder.append(closure.end);
+				}
+				builder.append(identifier);
+			}
+			return builder.toString();
+		}
+	};
+
+
+	final class MockPlayerPlaceholderHook extends PlaceholderHook
+	{
+
+		public static final String PLAYER_X    = String.valueOf(10);
+		public static final String PLAYER_Y    = String.valueOf(20);
+		public static final String PLAYER_Z    = String.valueOf(30);
+		public static final String PLAYER_NAME = "Sxtanna";
+
+
+		@Override
+		public String onRequest(final OfflinePlayer player, final String params)
+		{
+			final String[] parts = params.split("_");
+			if (parts.length == 0)
+			{
+				return null;
+			}
+
+			switch (parts[0])
+			{
+				case "name":
+					return PLAYER_NAME;
+				case "x":
+					return PLAYER_X;
+				case "y":
+					return PLAYER_Y;
+				case "z":
+					return PLAYER_Z;
+			}
+
+			return null;
+		}
+
+	}
+
+}
diff --git a/src/test/java/me/clip/placeholderapi/replacer/ReplacerBenchmarks.java b/src/test/java/me/clip/placeholderapi/replacer/ReplacerBenchmarks.java
new file mode 100644
index 0000000..cf08ae7
--- /dev/null
+++ b/src/test/java/me/clip/placeholderapi/replacer/ReplacerBenchmarks.java
@@ -0,0 +1,45 @@
+package me.clip.placeholderapi.replacer;
+
+import me.clip.placeholderapi.Values;
+import org.openjdk.jmh.annotations.Benchmark;
+
+public class ReplacerBenchmarks
+{
+
+	@Benchmark
+	public void measureCharsReplacerSmallText()
+	{
+		Values.CHARS_REPLACER.apply(Values.SMALL_TEXT, null, Values.PLACEHOLDERS::get);
+	}
+
+	@Benchmark
+	public void measureRegexReplacerSmallText()
+	{
+		Values.REGEX_REPLACER.apply(Values.SMALL_TEXT, null, Values.PLACEHOLDERS::get);
+	}
+
+	@Benchmark
+	public void measureCharsReplacerLargeText()
+	{
+		Values.CHARS_REPLACER.apply(Values.LARGE_TEXT, null, Values.PLACEHOLDERS::get);
+	}
+
+	@Benchmark
+	public void measureRegexReplacerLargeText()
+	{
+		Values.REGEX_REPLACER.apply(Values.LARGE_TEXT, null, Values.PLACEHOLDERS::get);
+	}
+
+	@Benchmark
+	public void measureTestsReplacerSmallText()
+	{
+		Values.TESTS_REPLACER.apply(Values.SMALL_TEXT, null, Values.PLACEHOLDERS::get);
+	}
+
+	@Benchmark
+	public void measureTestsReplacerLargeText()
+	{
+		Values.TESTS_REPLACER.apply(Values.LARGE_TEXT, null, Values.PLACEHOLDERS::get);
+	}
+
+}
\ No newline at end of file
diff --git a/src/test/java/me/clip/placeholderapi/replacer/ReplacerUnitTester.java b/src/test/java/me/clip/placeholderapi/replacer/ReplacerUnitTester.java
new file mode 100644
index 0000000..03d9408
--- /dev/null
+++ b/src/test/java/me/clip/placeholderapi/replacer/ReplacerUnitTester.java
@@ -0,0 +1,67 @@
+package me.clip.placeholderapi.replacer;
+
+import me.clip.placeholderapi.Values;
+import org.junit.jupiter.api.Test;
+
+import static me.clip.placeholderapi.Values.MockPlayerPlaceholderHook.PLAYER_NAME;
+import static me.clip.placeholderapi.Values.MockPlayerPlaceholderHook.PLAYER_X;
+import static me.clip.placeholderapi.Values.MockPlayerPlaceholderHook.PLAYER_Y;
+import static me.clip.placeholderapi.Values.MockPlayerPlaceholderHook.PLAYER_Z;
+import static org.junit.jupiter.api.Assertions.assertEquals;
+
+public final class ReplacerUnitTester
+{
+
+	@Test
+	void testCharsReplacerProducesExpectedSingleValue()
+	{
+		assertEquals(PLAYER_NAME, Values.CHARS_REPLACER.apply("%player_name%", null, Values.PLACEHOLDERS::get));
+	}
+
+	@Test
+	void testRegexReplacerProducesExpectedSingleValue()
+	{
+		assertEquals(PLAYER_NAME, Values.REGEX_REPLACER.apply("%player_name%", null, Values.PLACEHOLDERS::get));
+	}
+
+	@Test
+	void testCharsReplacerProducesExpectedSentence()
+	{
+		assertEquals(String.format("My name is %s and my location is (%s, %s, %s), this placeholder is invalid %%server_name%%", PLAYER_NAME, PLAYER_X, PLAYER_Y, PLAYER_Z), Values.CHARS_REPLACER.apply(Values.LARGE_TEXT, null, Values.PLACEHOLDERS::get));
+	}
+
+	@Test
+	void testRegexReplacerProducesExpectedSentence()
+	{
+		assertEquals(String.format("My name is %s and my location is (%s, %s, %s), this placeholder is invalid %%server_name%%", PLAYER_NAME, PLAYER_X, PLAYER_Y, PLAYER_Z), Values.REGEX_REPLACER.apply(Values.LARGE_TEXT, null, Values.PLACEHOLDERS::get));
+	}
+
+	@Test
+	void testResultsAreTheSameAsReplacement()
+	{
+		final String resultChars = Values.CHARS_REPLACER.apply("%player_name%", null, Values.PLACEHOLDERS::get);
+		final String resultRegex = Values.REGEX_REPLACER.apply("%player_name%", null, Values.PLACEHOLDERS::get);
+
+		assertEquals(resultChars, resultRegex);
+
+		assertEquals(PLAYER_NAME, resultChars);
+	}
+
+	@Test
+	void testResultsAreTheSameNoReplacement()
+	{
+		final String resultChars = Values.CHARS_REPLACER.apply("%player_location%", null, Values.PLACEHOLDERS::get);
+		final String resultRegex = Values.REGEX_REPLACER.apply("%player_location%", null, Values.PLACEHOLDERS::get);
+
+		assertEquals(resultChars, resultRegex);
+	}
+
+	@Test
+	void testCharsReplacerIgnoresMalformed()
+	{
+		final String text = "10% and %hello world 15%";
+
+		assertEquals(text, Values.CHARS_REPLACER.apply(text, null, Values.PLACEHOLDERS::get));
+	}
+
+}